Email marketing is powerful – to say the least. It requires a smaller amount of investment in comparison to other types of marketing. Of course, there are quite a lot of different things that you would have to take into account when it comes to it because it’s not a simple one-off process. Email marketing requires thorough and actual communication with your customer and incentivising him to make the required action – to purchase the product.
With this in mind, we are going to provide you with a few things that you need to account for and implement in your marketing campaign in order to be successful with your email marketing. Let’s go ahead and take a look.
Incorporate a Lead Magnet
A lead magnet is something that’s going to incite people to do a further action. For instance, you can include some sort of a free gift in your package in order to entice people to join your own email list. Of course, this isn’t meant to be a trick – you need to ensure that they actually do get the necessary value out of just joining your email list.
Initiate the Offer
Once you have that person’s email address, it’s time to make an offer. This one is particularly important, and there are a lot of things that you’d need to act upon.
Right off the bat, this offer is commonly referred to as the tripwire. This is due to the fact that its main designation isn’t to get the person to purchase it but to incentivise him to go ahead and move on to your bigger products. So, basically, your first offer should be tremendously low. It should be something which gives the customer a ridiculous amount of value for an inconsiderable amount of money. Remember, your main idea isn’t to make tons of cash on this offer – it’s to make the customer want to purchase your bigger digital products.
For instance, if your product is an online course which is worth $200, you can start with an offer to get the first ¼ of the course for $10.
Reap the benefits and Nurture Them Properly
Assuming that the customer went for the deal, it is up to your product to convince him that he needs to go for the full service. Email marketing has already done its part, and it’s now up to your product to keep the client wanting more.